TEAM GB
About us
GB Hospitality is a strategic brand, business and marketing consultancy that works closely with owners, founders and leadership teams to strengthen commercial performance. We take the time to understand how a business truly operates, its culture, its challenges and its opportunities, so we can provide clear direction and practical solutions that drive results.
Our work spans brand strategy, business consultation and marketing activation. We embed ourselves into the organisation, working alongside internal teams to refine positioning, shape strategy and support the decisions that influence long‑term value. Our approach is direct, commercially focused and built around the specific needs of each client.
We support businesses through single project assignments designed to address defined issues, as well as retained brand, marketing and commercial support that provides independent oversight and assurance of asset performance. For organisations seeking senior strategic input, our Managing Director, Gaynor, is also available for non‑executive directorship and advisory roles.
Whether you are building foundations, entering a new phase or looking to accelerate growth, we help you clarify direction, strengthen your brand and activate ideas that move the business forward.
Gaynor Black
Managing Director
Gaynor brings over 30 years of senior leadership experience across marketing, brand and commercial functions within the luxury hospitality, lifestyle and property sectors. She has built the business on one clear focus: driving sustained business growth for clients by shaping brands from the inside out.
A strategic thinker with a challenger mindset, Gaynor is known for cutting through complexity, unlocking opportunity, and bringing clarity and commercial focus to ambitious businesses. She is a trusted advisor, big-picture thinker and a deep well of industry knowledge.
Alongside her commercial work, Gaynor is a proud Board Member of Hospitality Action North, the industry’s benevolent charity supporting hospitality professionals facing crisis, and a Trustee of La Salle Hospitality Education Charity. This inspiring initiative is dedicated to transforming lives across the Liverpool City region through food, hospitality and community-led education, creating meaningful pathways for young people and families.
Lianne Dempsey
Client Services Director
Lianne Dempsey is Client Services Director at GB Hospitality, leading client relationships and ensuring strategy is translated into clear, commercially effective delivery.
With more than 15 years of experience across brand development, communications, events and marketing, Lianne works closely with owners, founders and leadership teams to understand ambitions, identify opportunities and create practical strategies that deliver measurable results. She specialises in building trusted partnerships, bringing clarity to complex challenges and maintaining focus on commercial growth.
Supporting clients across hospitality, property, nuclear and engineering sectors, Lianne helps businesses strengthen their market presence, refine messaging and improve performance. Combining strategic thinking with a hands-on approach, she ensures ideas are not only well considered but effectively executed. Known for her personable style and solutions-led mindset, Lianne is a trusted partner in helping clients achieve long-term success.
Hannah Parsons
Marketing Manager
With over a decade of marketing experience, Hannah brings specialist expertise across the hospitality and lifestyle sectors, working with multinational hotel groups and SMEs across a diverse range of industries.
Focused on delivering creative, commercially driven brand and campaign strategies, she helps businesses achieve standout visibility and measurable impact. Known for her strong narrative development skills, Hannah has a proven ability to translate insight into clear, compelling communication that strengthens brand connection, enhances engagement and drives results.
Based in the North West, Hannah supports clients across the region, remaining closely aligned with market developments in Liverpool, Cheshire, Manchester and surrounding areas. She develops integrated marketing communications that build long-term brand value, support business growth and create meaningful connections between brands and their audiences.
