Our clients

Partnering with ambitious businesses to strengthen brands, solve commercial challenges and unlock long-term growth.

LI~LY Restaurant by Aiden Byrne

We are the retained brand, marketing and PR partner for acclaimed chef Aiden Byrne and his Knutsford restaurant LI~LY, featured in the Michelin Guide and holder of three AA Rosettes.

We support brand positioning and integrated marketing strategy, delivering PR, campaigns and content that elevate LI~LY’s profile and drive its continued growth as a leading dining destination.

Birchwood Park

No ordinary business park, Birchwood Park is one of the North West’s leading business destinations. We support as retained consultants with employee and occupier engagement through idea generation, content strategy and management, brand reputation, place marketing and digital marketing.

DV8 Designs

DV8 Designs is an award-winning architectural and interior design practice, specialising in the hospitality and commercial sectors. We have worked to refine their brand, craft a strategic brand vision, and launch a new website. Our ongoing support includes driving marketing and communications efforts for the team, as well as assisting Lee, DV8 Designs’ Managing Director, in establishing thought leadership within the industry.

Tenet Consultants

Tenet are an Engineering and Nuclear Solutions Consultancy who we partnered with to create a complete brand world, along with a key messaging framework, a refreshed and refined marketing programme and assets all to support their evolving needs and objectives, Additionally, we have spearheaded and project managed the launch of a new website, along with a mobilisation plan of brand activation for the celebration of their milestone 20th anniversary .

SAVVY Collective

 

Working closely with the founders and leadership team, we partnered with SAVVY Collective to reimagine the business and brand from the inside out. More than a visual refresh, this was a strategic commercial exercise to unlock growth opportunities, sharpen market positioning and create clarity around SAVVY’s purpose, proposition and future direction.

We built a stronger strategic foundation, defining the brand architecture, purpose, mission, vision and values, alongside a differentiated position that reinforced SAVVY’s role as an intelligent partner for owner-run hotels and hospitality experience businesses.

The result is a more confident, commercially aligned and future-ready brand — positioned to strengthen market presence, attract new opportunities and scale with clarity and intent.

QHotels

We partnered with QHotels to deliver a series of employee brand photography shoots designed to capture the people, culture and values that define life at Q.

Working closely with the team, we created a collection of authentic, engaging imagery that showcased the personalities behind the brand, from the colleagues delivering exceptional guest experiences to the teams creating memorable moments every day. The focus was not simply on capturing photographs, but on bringing the Q Hotels culture to life through real stories, genuine connections and a strong sense of community.

The photography now provides a valuable brand asset library, supporting recruitment, internal engagement and external communications, while strengthening Q Hotels’ ability to showcase its people-led approach and bring the employee experience to life across every channel.

Cinderbake

We supported CinderBake with brand strategy, digital transformation and integrated marketing to strengthen its market position, increase awareness and drive commercial growth.

Working closely with the founders, we redefined the brand ahead of its fifth anniversary, sharpening positioning, refining messaging and creating a more consistent customer experience. Our work included brand development, creative direction and the launch of a new website designed to enhance engagement and increase online conversion.

Through a clear brand strategy and focused marketing approach, we helped CinderBake communicate its proposition more effectively, elevate its digital presence and build a stronger platform for future growth.

PizzaSI

Content, creative and marketing strategy to an international Pizza and Business solution to the Hospitality and Foodservice sectors. We partnered with the founders to provide marketing services including brand definition, new product launch, reputation management and PR to drive brand awareness and ultimately conversion.

Argyle Construction

Appointed to refine and execute an integrated brand mobilisation programme for Argyle Construction, to achieve greater brand awareness within the construction industry, alongside shaping an onboarding employee brand programme which included mission vision and values.

Laura Ashley Hospitality

We created and defined the brand world for the hospitality division of iconic lifestyle brand Laura Ashley, establishing a cohesive identity across hotels, tea rooms, and resort concepts.

We provided strategic brand and marketing leadership across new openings and existing assets, alongside creative direction for content production including photography and videography.

The PGA

The Professional Golfer’s Association is a global organisation with 7.5k members, operating in over 70 countries. GB Hospitality worked as brand consultants to the in-house team, in the development of a world class website, brand campaigns that covered membership, commercial and educational divisions.

Testimonials

What our clients have to say

“Having worked together on numerous projects which span over many years, GB Hospitality continue to deliver new ways of thinking and working when it comes to business needs. They continue to be invaluable business advisors and mentors within the team, with their expertise extending far beyond brand and marketing strategies. Their commitment to our business and dedication to our success have made them an integral part of our business journey.”

Lee Birchall, Managing Director, DV8 Designs

“Under Gaynor’s direction, QHotels has emerged as a widely recognised brand with a strong image – particularly in the UK meetings and conference market, in which it has claimed the title of BDRC ‘Most Improved Brand’ twice in 3 years, the only brand ever to achieve this. From the perspective of an outsider looking in who has worked with Gaynor at both De Vere and QHotels, she is a highly accomplished marketer who also shows an acute interest and understanding of how operational delivery impacts brand performance.”

Matt Costin, Director Hotels & Hospitality, BDRC

“Part of any growth strategy is to find partners who can help you develop every aspect of your business. Tenet Consultants have been working closely with GB Hospitality for a number of months now to develop our brand, help us showcase the work we do and promote our people. I don’t think we could have found a better company to share our vision and values with. The best partnerships are the seamless ones.”

Kate McDermott, Commercial Director, Tenet Consultants

“Gaynor is a very commercially savvy marketeer who demonstrates a very firm grasp on understanding the financial returns associated with marketing investments. She is focused, driven and results orientated. A true strategic professional who will “roll up her sleeves” when needed.”

Paul Dermody, CEO (Rtd) De Vere Hotels

“Gaynor was a highly creative and strategic brand expert who strategically developed a hugely successful brand campaign. She has the ability to cut through a very crowded market place and produce creative campaigns whilst understanding the need to improve internal communications so that the operations team are engaged to deliver exceptional customer experiences. Gaynor’s expertise in online and offline disciplines, and commercial astuteness is a rare find, combined with delivering eloquent and passionate presentations, she is exceptional in galvanising change.”

Nic Oldham, Commercial Director, QHotels

“Gaynor Black is as good as I have ever come across throughout my career, the consideration given to employee engagement and the approach to brand opportunities are a breath of fresh air. Gaynor is a true commercially aware marketeer who actually takes time to really understand the brand, product and people and offers great value for money. If you are rebranding, opening a business or in need of commercial marketing support, you will do no better than having Gaynor on your team.”

Graeme Nesbitt, General Manager, The Mere Golf Resort & Spa

“It is quite clear that Gaynor injects expertise enthusiasm and ability with every beat of her heart. The extraordinary, flexible, competent, thoughtful and motivated thrust Gaynor delivers is a breath of fresh air and is real oxygen to founders, entrepreneurs, shareholders alike. Having been introduced to Gaynor I would have her on my team any day and every day.”

David Orr, Co-Founder and Former CEO of Mint Hotel

“GB Hospitality are a breath of fresh air, they are relentless in their quest for hospitality and marketing excellence. It is evident that they know the industry inside and out, and they bring to owners and operators a host of forward-thinking ideas and creative skill that has really benefitted our business.

Ultimately, there has never been any doubt that our business is in safe hands with GB Hospitality. We can focus on the core of our operation knowing that the marketing, social media and strategy has all been taken care of.

There’s never been a second thought looking back at our time working together, and we can’t wait to continue to work with them.”

Aiden Byrne, Chef & Owner - LI~LY