Cinderbake has grown from a local artisan bakery into a thriving business, and its brand needed to reflect that journey. For us, successful brand development isn’t about simply making a business look better,  it’s about creating the clarity, differentiation and commercial value.

Cinderbake is an award-winning artisan bakery based in Penwortham, Preston, producing exceptionally ‘ridiculously good’ baked goods for customers and businesses alike. With retail outlets, an online shop and a growing wholesale arm, the business has evolved significantly, creating an opportunity to strengthen and refresh the brand.

We partnered with Cinderbake to evolve its brand, bringing greater clarity, consistency and differentiation to the business while retaining the personality and craft that makes it distinctive.

Our role went beyond the visual identity. We led the brand strategy, creative direction and digital transformation, including a new website and refined positioning. We now continue to work with Cinderbake as retained brand consultants, supporting its owner, Cindy, with ongoing marketing and growth strategy.

The result is a brand that better reflects the quality of the product, the personality behind the business and the ambition for its future.

Building the brand foundations

For Cinderbake, we developed the strategic and creative foundations to give the business a clear, consistent and distinctive direction. This included defining the brand essence, positioning and personality, alongside developing the logo, typography, colour palette and wider visual identity.

The challenge was to create a brand that could grow with the business without losing what made it special – balancing commercial ambition with authentic personality.

Cinderbake needed to feel established and credible enough to support its growing wholesale proposition, while retaining the warmth, craft and character of an independent artisan bakery. And, importantly, it needed to feel like Cinderbake.

 

Bringing the artisan character to life

As part of the brand development, we created freehand line drawings of Cinderbake’s signature products, giving the identity a distinctive, handcrafted feel that celebrates the brand’s artisan character.

Inspired by some of Cinderbake’s key cakes, bakes and coffees, the illustrations add personality and a sense of craft to the visual identity, helping the brand feel more ownable and recognisable. They also create a flexible visual asset that can be used across the brand, from packaging and marketing materials to digital and social content.

Activating the brand across every touchpoint

We developed a brand activation programme and suite of branded assets to bring the new Cinderbake identity to life across every customer touchpoint. From gift cards, product stickers, loyalty cards and thank-you order cards to digital headers, email signatures and business cards, each element was designed to create a consistent and recognisable brand experience.

Together, these activations ensure the brand is applied consistently across the business, while keeping it fresh, distinctive and recognisably Cinderbake.

Taking the brand into the digital space

With Cinderbake continuing to grow its online and wholesale presence, the website needed to do more than showcase its products, it needed to work commercially for the business.

We developed a new website that carries the crafted, handmade character of the brand into the digital space, combining a distinctive visual identity with a clearer customer journey and stronger digital experience.

We also set up a new online shop, making it easy for customers to discover, browse and purchase Cinderbake’s products online, while creating an important digital sales channel for the business.

From the brand story through to the digital experience and online shop, every element has been considered to create greater consistency between what Cinderbake stands for and how the business presents itself.

A brand designed to support the next stage of growth

Cinderbake already had a strong product, an established reputation and an authentic story. Our role was to create the strategic and creative framework to help communicate that value more effectively and give the business a brand that can evolve alongside its ambitions.

From brand foundations and distinctive illustration to a practical brand toolkit and new digital experience, the result is a more cohesive, ownable and commercially focused brand.

And our work doesn’t stop at launch.

As retained brand consultants, we continue to work alongside Cindy, providing ongoing strategic marketing and brand support to help Cinderbake make the most of its opportunities, strengthen its market position and continue building the business.

Because when the product is this ‘ridiculously good’, the brand should be every bit as distinctive!

Take a look at Cinderbake here.